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Celebs bigger than sex in adware war
Celebrities are a bigger lure than sex when it comes to getting users to download adware or spyware, according to research by an antivirus vendor.
The common view that adult and pornography websites are the most prolific distributors of malware has been challenged by stats collected by McAfee SiteAdvisor.
McAfee said that its research proved that adware and spyware distributors are abusing the affiliate marketing programmes of legitimate companies.
"In addition, adware distributors use front companies and websites to reach unsuspecting users and intermediaries, meaning that legitimate sites are finding themselves tied to known spyware distributors," the report said.
These programs then install themselves on a user's machine, often as the trade-off for a piece of 'free' software, and are used to collect marketing data and distribute targeted advertising.
"The emergence of lucrative online affiliate-marketing business models, and the widespread ease with which adware and spyware can be spread, have made them prominent features in the threat landscape," said Jeff Green, senior vice president of product development at McAfee.
McAfee explained that the amount of adware and spyware is increasing at an exponential rate, and by August 2006 there were approximately 450 adware families with more than 4,000 variants.
"From 2003 to 2006, we have seen the number of adware families rise by more than 1,000 per cent," said Green.
He added that the lucrative nature of the adware business model made it a big draw, as witnessed by a recent criminal indictment alleging that Jeanson James Ancheta, a convicted bot-herder, received $150 (£81) for each of 1,000 infected computers.
Scamsters Harness Star/Celebrity Web sites to Distribute Adware and Spyware
Adware and spyware distributors are abusing the affiliate marketing programs of legitimate companies and harnessing star/celebrity power to distribute adware and spyware, according to a new paper from McAfee Avert Labs entitled, "Adware and Spyware: Unraveling the Financial Web". In addition, adware distributors use front companies and Web sites to reach unsuspecting users and intermediaries, meaning that legitimate sites are finding themselves tied to known spyware distributors. Programs then install themselves on a user's machine, often as the trade-off for a piece of free software, and are used to collect marketing data and distribute targeted advertising.
Key research findings from the paper include:
* Celebrities are a bigger lure than sex. The most prolific distributors of adware are star/celebrity Web sites not the commonly believed adult and pornography Web sites, according to McAfee SiteAdvisor
* The prevalence of adware and spyware is increasing at an exponential rate. By August 2006, there were approximately 450 adware families with more than 4,000 variants.
* A recent survey by McAfee SiteAdvisor found that 97% of Internet users could not differentiate safe from unsafe sites, meaning that the majority of users are just one click away from downloading potentially unwanted programs.
* The adware business model is lucrative. A recent criminal indictment alleged that Jeanson James Ancheta, a convicted bot-herder, received USD 150 per each 1,000 infected computers.
The emergence of lucrative online affiliate-marketing business models and the widespread ease with which adware and spyware can be spread have made them prominent features in the threat landscape, said Jeff Green, senior vice president of product development, McAfee, Inc.
Since 2003, when adware and spyware emerged as dominant threats in the security environment, to 2006, we have seen the number of adware families rise by more than 1,000%, demonstrating a sharp increase over the last several years.
The paper also highlights the confusion merchants and consumers face surrounding spyware and adware, and the blurred boundaries between malicious, unwanted programs and friendly software. |
